The importance of a good internet reputation can’t be underestimated. Whether you’re a celebrity, a politician or a business entity a negative assessment of your character, business practice, or associated investment firm is not an uncommon occurrence. However, the damage to your reputation becomes significant if digital media sources pick up the comment or opinion and choose to escalate it.
At lecocqassociate, we understand that our client's success and peace of mind can depend on a positive online reputation, which is why we invest in actively monitoring and maintaining our clients’ online presence. Our Online Reputation Management service ("ORM") team evaluates the digital media landscape to give our client the fairest and reasonable online presence.
Our Online Reputation Management and Adjustment Services are broken down into four stages:
- Monitoring – where we track and monitor what is being said about our client online.
- Analysis – where we analyse how any visible information affects our client’s reputation.
- Influence – where we actively promote positive content about our client.
- Engage – where we build and maintain meaningful online associations that engage followers/fans/readers/customers.
The lecocqassociate team applies its technological knowledge and experience, in combination with Google’s right to be forgotten, the right to privacy and applicable data protection frameworks, to effectively develop clients’ online presence.
Right from risk assessment to ongoing optimisation and strategy adjustment, we benchmark the process by adhering to the search engine guidelines.